Heidi and Anny

Hi! We’re Heidi and Anny, and We’re Passionate About Helping You Build a Winning Team and Increase Your Profit Margin!

We’ve made every mistake in the book. Over many years and multiple businesses, we finally cracked the code of building and maintaining a winning team.

We’ve built out and refined strategies, processes, and templates and used them successfully in different businesses in different niches. We now have a proven, repeatable system – and we’re making it available to you. Our system will save you hours and hours of work and help ensure you hire the right people and get them onboarded quickly and effectively.

Heidi Decoux

Heidi DeCoux is a serial entrepreneur who’s built four businesses with 50%+ profit margins, sold three of them, one of which was a 7-figure exit.

She’sappeared in Forbes, is the author of an Amazon best-selling book on marketing, and is the co-host of the Palmas Lady Bosses, a business network in Puerto Rico. She’s become known as “The Optimizer” because she’s passionate about helping entrepreneurs optimize their businesses and life.

In addition to being a co-founder of Alchemized Teams, Heidi has a tech startup called CashFlowy.ai that helps small businesses eliminate the need for a bookkeeper and get control over their business finances.

Heidi also volunteers her time to her nonprofit, Illuminated Life School, with the mission of revolutionizing K-12 education worldwide.

Anny Chou

Anny Chou is a recruiting veteran who has recruited CEOs, Board Members, Vice Presidents, and Directors to some of the most admired tech companies, private equity firms, non-profits, and foundations in the world. She’s a trusted strategic partner and confidant to her clients around organizational design, hiring, training, onboarding, and acquisition efforts. She loves working with founders and companies at key inflection points to help them grow and scale quickly.

She’s known as a “Talent Matchmaker” for her uncanny ability to match founders with the right team members from both skills and cultural fit.

Anny is an active investor. In addition to her love for recruiting, she’s passionate about helping business owners and entrepreneurs build wealth and achieve financial independence through smart personal finance planning and investing.

She holds an MBA from the University of Chicago Booth School of Business and a Master’s Degree from Harvard University.